Heba Capdevila-Jangeerkhan, CEO of Cementis (Indian Ocean), has been elected as the first woman to lead the Mauritius Export Association (MEXA). Her presidency marks a shift in tone and direction, with a focus on adapting to new global trade realities. In her recent interview with Business Magazine, she explores the evolving global landscape and the strategic levers needed to build economic resilience in Mauritius.
Navigating Tariff Shifts and Strategic Realignment
Recent changes in US trade policy, notably the implementation of Reciprocal Tariffs, have heightened the need for a reassessment of export strategies. With USD 234 million in exports to the US in 2024, Mauritius remains exposed to shifts from this key trading partner. While the new tariffs apply to all countries equally, the uncertainty they create could slow momentum and dampen long-term commitments.
To respond effectively, Heba outlines a four-pillar strategy:
• Sustained diplomatic and trade dialogue with US authorities
• Export market diversification
• Industrial adaptation and innovation
• Tailored agreements by sector
Turning Risk into Possibility
The current environment presents challenges, but also room to reposition. By focusing on high-value products, strengthening local industries and deepening market intelligence, Mauritius can reshape its role in the global trade ecosystem. This is about more than managing volatility. It’s about shaping new paths for growth. That takes leadership, clarity, and the ability to turn vision into action.