{"id":847,"date":"2025-07-25T07:10:04","date_gmt":"2025-07-25T07:10:04","guid":{"rendered":"https:\/\/cementis.io\/sc\/2025\/07\/25\/rethinking-construction-with-urs-straub\/"},"modified":"2026-07-23T06:54:21","modified_gmt":"2026-07-23T06:54:21","slug":"rethinking-construction-with-urs-straub","status":"publish","type":"post","link":"https:\/\/cementis.io\/sc\/2025\/07\/25\/rethinking-construction-with-urs-straub\/","title":{"rendered":"Rethinking Construction with Urs Straub"},"content":{"rendered":"<p><strong>A Long-Term Vision Grounded in Action<\/strong><br \/>\nFor Group COO Urs Straub, it\u2019s about shifting the way we think about value creation: \u201cTo me, circular economy means rethinking how we generate and retain value. Not only for Cementis, but for the entire region.\u201d This belief drives our strategy. Environmental responsibility is not at odds with performance, it enhances it. By integrating eco-conscious solutions into our operations, we boost efficiency while preserving vital resources.<\/p>\n<p><strong>Circular Thinking, Regional Impact<\/strong><br \/>\nOur approach is regional by nature. It strengthens local supply chains, encourages resource efficiency, and builds resilience across the construction ecosystem. We aren\u2019t working in isolation. The more we embed circularity into our practices, the more positive knock-on effects we see throughout our value chain. The goal is simple: combine financial strength with environmental responsibility to build a sustainable future for all.<\/p>\n<p><strong>Turning Vision into Strategy<\/strong><br \/>\nMore than a tagline, it\u2019s a roadmap. Cementis is moving forward with clarity, commitment and concrete actions. Because building better starts with thinking long term.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Long-Term Vision Grounded in Action For Group COO Urs Straub, it\u2019s about shifting the way we think about value creation: \u201cTo me, circular economy means rethinking how we generate and retain value. Not only for Cementis, but for the entire region.\u201d This belief drives our strategy. Environmental responsibility is not at odds with performance, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[28],"tags":[],"class_list":["post-847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cementis-group-en"],"_links":{"self":[{"href":"https:\/\/cementis.io\/sc\/wp-json\/wp\/v2\/posts\/847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cementis.io\/sc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cementis.io\/sc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cementis.io\/sc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cementis.io\/sc\/wp-json\/wp\/v2\/comments?post=847"}],"version-history":[{"count":0,"href":"https:\/\/cementis.io\/sc\/wp-json\/wp\/v2\/posts\/847\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cementis.io\/sc\/wp-json\/wp\/v2\/media\/848"}],"wp:attachment":[{"href":"https:\/\/cementis.io\/sc\/wp-json\/wp\/v2\/media?parent=847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cementis.io\/sc\/wp-json\/wp\/v2\/categories?post=847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cementis.io\/sc\/wp-json\/wp\/v2\/tags?post=847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}